Bowerman's design and style led into the introduction in the "Moon Shoe" in 1972, so named as the waffle tread was stated to resemble the footprints still left by astronauts to the Moon.

Nike was an early adopter of internet marketing and advertising, email administration systems, and 솔루션 making use of broadcast and narrowcast communication systems to build multimedia advertising and marketing campaigns.

So as to refocus its business traces, Nike started divesting alone of some of its subsidiaries inside the 2000s.